Creativity Counts!

Friday, March 31, 2006

iMedia Connection: How to Reach American Millionaires

Now this is interesting. More so, if your potential customer is in this category. Worth taking a peek and reading this article in its entirety. If you are looking for ways to reach people who will buy from you... this might be a path. If nothing else it might spark some creative ideas on how to re-position your firm for better success.

Create the future!

Bob 'Idea Man' Hooey

iMedia Connection: How to Reach American Millionaires: "How to Reach American Millionaires
March 24, 2006 By Milton Pedraza

The CEO of the Luxury Institute reveals the online habits and attitudes of this lucrative audience.

It is no secret that wealthy consumers, with their outsized potential for discretionary spending, represent a highly desirable demographic group for firms of all stripes. The challenge for marketers, however, is figuring out what works when trying to cater to this coveted crowd-- especially online.
In order to find out how businesses can best target their online marketing efforts to the rich, the Luxury Institute went directly to wealthy consumers and asked them about their internet habits and what turns them on -- and turns them off -- when they browse the web. Households surveyed had a minimum net worth of $1 million (includes home equity), with a median net worth of $1.7 million and median annual income of $306,000. Sixty-five percent of respondents were men, and 35 percent were women, and their average age was 56.

Without a doubt, the wealthy are no strangers to the web. The average wealthy American uses the internet seven days a week for an average of 3.2 hours per day; those under 50 and worth more than $5 million are heavier users. Twenty-seven percent of the wealthy are online for more than four hours a day. Almost all (98 percent) of the wealthy use the web at home, and more than two-thirds use the web at work, including more than 80 percent of wealthy people between the ages of 21 and 49 and more than four out of five wealthy individuals with incomes between $200,000 and $500,000.
What they're doing online

Email is still, by far, the killer application for the wealthy. Ninety-two percent tell the Luxury Institute they "frequently" use the internet to send and receive email. "

Tuesday, March 21, 2006

Canadian Mastermind Bob 'Idea Man' Hooey can be the creative catalyst you need to equip and motivate your employees and leadership to win!

Canadian Mastermind Bob 'Idea Man' Hooey can be the creative catalyst you need to equip and motivate your employees and leadership to win!

Leverage the creative power of aligned minds. Tap into the genius of your team for amazing results. Canadian Mastermind Bob 'Idea Man' Hooey can teach you and your teams how to be more creative, harness innovation and move your careers and companies to the next level.

Friday, March 10, 2006

Create the future - build a better plan.

"We seek not to imitate the masters; rather we seek what they sought."
The Walt Disney Company

SO... What is your mission in life? In business? What is your better plan?

When you walk into many companies, you'll see well intentioned mission or vision statements on their walls espousing the "value of teamwork", their "employees are their most valuable assets", and a "commitment to their customers". All great sounding phrases or sentiments.

Unfortunately, for too many, they are simply posters on the wall and not embedded commitments in the hearts and minds of their leaders and employees. In fact, if you ask many of their employees to share their company mission statement, you'll find confusion and halfhearted attempts to remember and restate them.

There are some misconceptions and misuse around these two statements. "Vision" implies how you see yourself, and "Mission" implies a commitment to action. Both are important!

How you "see" yourself (yourself or your organizational image) will impact how you act or interconnect with your co-workers or clients. It also impacts how confidently you take action in your marketplace. Your commitment to act will set you apart from your competition. It will also focus your energies in better serving your customers and build long-term, more mutually profitable relationships.

Mission statements are important - when they work! (they are a value added part of the creative process)
  • They work when they provide a visual reminder of what the leadership and the whole team is committed to creating.
  • They work when they are embedded in the minds and hearts of the team.
  • They work when they are modeled in the lifestyles and interactions with both internal and external customers.
  • They work when they are taken off the posters and planted in the minds and hearts of all who come in contact with you.
  • They work when they are in-line with your core values and when you have generated buy-in with your team in making them work in the real world.

Your purpose for 'being' and for 'growing' your career or business is encapsulated in their brevity. They can be formal or informal, but they need to be real. They need to be relevant.

You may also have statements for different aspects of your career or business. For example Toyota Motor Corporation (the world's greatest manufacturer) has one to underscore their commitment to taking responsibility for their own successes and failures. "We strive to decide our own fate. We act with self-reliance, trusting in our own abilities. We accept responsibility for our conduct and for maintaining and improving the skills that enable us to produce added value." (Toyota Way 2001)

Successful companies seek to better themselves and to learn from other successful companies, as stated above by The Walt Disney Company. They leverage their creative powers by engaging the creative minds of their respective teams.

(c) 2006 Bob 'Idea Man' Hooey

For more articles like this one visit: E Business Success. For information on publications visit: Success Publications.