iMedia Connection: How to Reach American Millionaires
Now this is interesting. More so, if your potential customer is in this category. Worth taking a peek and reading this article in its entirety. If you are looking for ways to reach people who will buy from you... this might be a path. If nothing else it might spark some creative ideas on how to re-position your firm for better success.
Create the future!
Bob 'Idea Man' Hooey
iMedia Connection: How to Reach American Millionaires: "How to Reach American Millionaires
March 24, 2006 By Milton Pedraza
The CEO of the Luxury Institute reveals the online habits and attitudes of this lucrative audience.
It is no secret that wealthy consumers, with their outsized potential for discretionary spending, represent a highly desirable demographic group for firms of all stripes. The challenge for marketers, however, is figuring out what works when trying to cater to this coveted crowd-- especially online.
In order to find out how businesses can best target their online marketing efforts to the rich, the Luxury Institute went directly to wealthy consumers and asked them about their internet habits and what turns them on -- and turns them off -- when they browse the web. Households surveyed had a minimum net worth of $1 million (includes home equity), with a median net worth of $1.7 million and median annual income of $306,000. Sixty-five percent of respondents were men, and 35 percent were women, and their average age was 56.
Without a doubt, the wealthy are no strangers to the web. The average wealthy American uses the internet seven days a week for an average of 3.2 hours per day; those under 50 and worth more than $5 million are heavier users. Twenty-seven percent of the wealthy are online for more than four hours a day. Almost all (98 percent) of the wealthy use the web at home, and more than two-thirds use the web at work, including more than 80 percent of wealthy people between the ages of 21 and 49 and more than four out of five wealthy individuals with incomes between $200,000 and $500,000.
What they're doing online
Email is still, by far, the killer application for the wealthy. Ninety-two percent tell the Luxury Institute they "frequently" use the internet to send and receive email. "
Create the future!
Bob 'Idea Man' Hooey
iMedia Connection: How to Reach American Millionaires: "How to Reach American Millionaires
March 24, 2006 By Milton Pedraza
The CEO of the Luxury Institute reveals the online habits and attitudes of this lucrative audience.
It is no secret that wealthy consumers, with their outsized potential for discretionary spending, represent a highly desirable demographic group for firms of all stripes. The challenge for marketers, however, is figuring out what works when trying to cater to this coveted crowd-- especially online.
In order to find out how businesses can best target their online marketing efforts to the rich, the Luxury Institute went directly to wealthy consumers and asked them about their internet habits and what turns them on -- and turns them off -- when they browse the web. Households surveyed had a minimum net worth of $1 million (includes home equity), with a median net worth of $1.7 million and median annual income of $306,000. Sixty-five percent of respondents were men, and 35 percent were women, and their average age was 56.
Without a doubt, the wealthy are no strangers to the web. The average wealthy American uses the internet seven days a week for an average of 3.2 hours per day; those under 50 and worth more than $5 million are heavier users. Twenty-seven percent of the wealthy are online for more than four hours a day. Almost all (98 percent) of the wealthy use the web at home, and more than two-thirds use the web at work, including more than 80 percent of wealthy people between the ages of 21 and 49 and more than four out of five wealthy individuals with incomes between $200,000 and $500,000.
What they're doing online
Email is still, by far, the killer application for the wealthy. Ninety-two percent tell the Luxury Institute they "frequently" use the internet to send and receive email. "
posted by Idea Man at
9:30 AM
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